Consistency is Key
Stone Fruit and Flower is a hybrid coffeeshop and bar that I created to explore how to develop a brand. This project spanned 12 weeks and included the creation of brand materials like business cards and a letterhead, promotional materials like a magazine ad and a coffee table book explaining the business, and a three-dimensional branded object: the coffee and beer bottles. Every part of Stone Fruit and Flower’s branding is unique and can stand on its own, but each piece is part of a cohesive visual branding that exudes the company’s eccentric energy.
Stone Fruit & Flower professional brand materials.
Example of one of the beer flavors and branding.
Example of one of the coffee flavors and branding.
Ad for Stone Fruit & Flower in a magazine.
One spread from the coffee table book that would be in stores.